Tag Archives: Transmedia

Transmedia: Adding Video

credit: popturfdotcom
credit: popturfdotcom

Why connect video to my book?

Adding video to your Sumbola publications can have many benefits including:

  • Increase findability.   Videos are easily shared, and when well constructed, can capture the attention of most users quicker than a written, image-less synopsis.
  • Paint a mental picture.  There’s no substitute for the story itself, but you can enhance your written content with a short film, footage, or a trailer that gives readers a glimpse of how the story looks to you.
  • Add background information.  If your book  was research intensive or touches on complex subject matter, a video can give valuable context.
  • Add intrigue and excitement.  How do you decide whether you want to watch a movie?   Among other reasons: a good trailer.

Do we have you hooked? If so, here are four practical ways to add video to your story:

  • Develop a trailer for suspense or drama filled books.  It can be action packed, hilarious, include review tag lines, book launch date, etc.  Go ahead and watch some trailers for ideas.
  • Add interviews.  They can be interviews held as part of your research, interviews with your book as the focus, or entirely made up interviews with one on your characters.  Whatever you think will spark the interest of your readers is fair game.
  • Use animation. Short cartoons are a great addition not only for children’s books, but can compliment a story for any ages when done properly.
  • If there is a particularly compelling passage that you connect with, post a video of you reading it.

Helpful Hints

  • Even if your book is knee-slapping hilarious, take your videos as seriously as you take your writing.  Make it look professional.
  • Reach out to the talent on Sumbola.  More than just a platform for writers, its a communtity for writers, readers, illustrators, editors, agents, publishers, etc.  There are so many people at your fingertips that can help you produce engaging and complementary videos.
  • If your using someone else’s video content, know the rules .  Know if there is copyright, ask permission to use it, and give credit where credit is due.



Transmedia: Social Matter

Why Connect Social Matter to My Book?

Connecting your book to your social media content can serve several purposes: It can allow your readers to not only connect with your story, but with you as well. Sharing your social media accounts can help make you easily discoverable to a bigger audience. It can also be an opportunity to share content that gives readers a greater perspective on your written work.

Whether you add a Facebook, Pinterest, Google+ account, you name it: it’s a way of keeping your book alive with consistent, fresh information.

Interested? Great!  Below are some practical ways to add social matter to your story:

  • Invite readers to stay up-to-date on your current projects via Twitter
  • Connect your LinkedIn account to build a professional connection with your audience
  • Share images of your literary inspiration by linking your Pinterest account
  •  Create and link twitter accounts of your fictional characters (does your story include a sarcastic antagonist? Use a twitter account with his name to post what his thoughts would be on current events.)
  • List community groups that relate to your subject matter on Google+

Helpful Hints

Remember, this is supposed to make life easier for you.  It is perfectly fine if you don’t have an account for each and every social media outlet.  Instead of linking fifteen social media pages to your book that somewhat relate, but you ignore, add one or two sites that you’ve committed to, to best enhance your book.

Secondly, if you have connected your book to a social media site that you later deactivate, don’t forget to update your book on Sumbola to reflect that.